The Rainforest Association, which aims to protect nature and create a more sustainable world by using social and market forces to make lives of farmers and forest areas better, stands out as one of the most popular environmental organizations in the world, operating in more than 70 countries. The Rainforest Alliance influences lives of hundreds of people by providing social and economic benefits while reducing agricultural activities.
Efor Çay has been certified in the tea category within the scope of the Rainforest Alliance's sustainable agriculture certification since 2016. Within the scope of certification, it is meticulously checked that the environmental, social and economic criteria specified in the "Rainforest Alliance Sustainable Agriculture Standard" are met by the organizations.
The Rainforest Association's Voluntary Sustainability Standards rank first in terms of implementation worldwide among the accepted standards in the tea industry of organizations such as Fairtrade, UTZ Certified and Organic. The United Nations Sustainability Standards Forum defines the Rainforest Alliance's Voluntary Sustainability Standards as "a requirement from producers, traders, manufacturers, retailers or service providers with respect for fundamental human rights, worker health and safety, environmental impacts of production, community relations, land use planning and other matters